Digital Intelligence Quotient

Score the five layers

Tieko Media's interactive DIQ assessment asks four Yes or No questions across each of five capability areas. Every Yes is worth five points, producing a transparent score out of 100. The goal is not perfection. It is to see which missing layer is making every other investment less valuable.

• Foundation: owned identity, corporate email, usable mobile journeys and documented workflows.
• Visibility: searchable pages, consistent profiles, accurate listings, useful content and controlled advertising.
• Commerce: dedicated banking, international receiving and payment capability, and offers that can travel.
• Intelligence: analytics, customer records, responsible AI workflows and decisions made from evidence.
• Control: backups, privacy practices, multi-factor authentication and organisational ownership of access.

0–19 is red: foundation not yet built. 20–49 is red: digitally exposed. 50–69 is orange: visible but fragile. 70–84 is green: digitally capable. 85–100 is green: digitally intelligent.

The questions that reveal the truth

Search for your business without using its exact name. Can a buyer understand what you do? Open your site on an ordinary phone connection. Can they contact you without pinching, guessing or waiting? Ask where last month’s leads came from. Can anyone answer with evidence?

Then test continuity. If the person who manages your Instagram leaves tomorrow, do you retain the files, passwords, content calendar, audience knowledge and performance history? Intelligence lives in the system, not in one person’s memory.

Build in the right order

Fix identity and access first. Then make the offer understandable. Build the website and search foundation before buying more reach. Connect enquiries to a simple follow-up process. Only after that should you increase content volume or advertising spend.

Tieko Media uses this order because a strong digital presence is an operating system. Each layer should make the next one easier to measure and improve.

What each score looks like in practice

A red score below 50 describes a digitally exposed business. It usually depends on one social account, one person's phone and informal customer memory. It may be busy, but it cannot reliably recover leads, explain performance or continue when access changes. An orange score from 50 to 69 is visible but fragile: more channels exist, yet they do not share a dependable identity, destination or data trail.

A green score from 70 to 100 signals connected digital capability. The business has consistent information, an owned website, defined conversion paths, shared access and a measurement rhythm. At the highest end, it uses evidence to improve offers, content, operations and customer experience. The difference is not the price of the software. It is the quality of the connections and decisions.

Run a 30-day intelligence reset

In week one, audit every public profile, domain, listing, analytics account and lead channel. Record the owner and recovery method. In week two, test the customer journey on a low-cost phone and ordinary connection. Ask someone unfamiliar with the company to explain the offer after thirty seconds.

In week three, choose five measures that connect attention to commercial outcomes. In week four, fix the highest-friction point and document the process. Repeat the scorecard after ninety days. Improvement should appear as reduced uncertainty, faster response and more reliable customer movement, not merely more tools.

• One source of truth for business identity and contact details.
• One documented route from enquiry to responsible team member.
• One dashboard that distinguishes attention, intent and revenue.
• One monthly decision recorded from the evidence.